Communication and Media Training
Career Development Series:
“Communication and Media Training”
Thursday, March 28, 2013
12:30 - 4:30 pm
Waterhouse Room, Gordon Hall
25 Shattuck Street, Boston MA
RSVP online by Monday, March 25, 2013
https://www.surveymonkey.com/s/3TK2RZZ
Questions? Contact Ying Wang: ying_wang@hms.harvard.edu; (617) 432-2313
About this training session:
This session aims to prepare health professionals for the inevitable interactions they will have with the media during their careers. In this action-packed program a media consultant will provide training and practical tips in a way that will boost participants’ confidence and their presentation skills. The session will include a working lunch with a blue-ribbon panel of active and former medical reporters. This workshop is designed for faculty and trainees. Dr. Joan Y. Reede, Dean for Diversity and Community Partnership, is the course director.
Upon completion of this workshop, participants will be able to:
· Utilize media training to build one’s confidence in response to a variety of questions from reporters
· Determine how to apply practical tips on "managing a crisis” before it happens
· Effectively use new skills, such as avoiding stereotypes, framing messages, explaining research to lay audiences, utilizing body language into a “real” world setting
The Harvard Medical School is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
The Harvard Medical School designates this live activity for a maximum of 3.75 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity
Communication and Media Training
Program
12:30 - 1:30 pm Panel discussion: with active and former journalists
Panelists: Mallika Marshall, MD
Instructor in Medicine
Harvard Medical School and Massachusetts General Hospital;
Physician, Chelsea Healthcare Center-Urgent Care;
Medical Director, Everyday Health
Myechia Minter-Jordan, MD, MBA
Chief Medical Officer
Dimock Health Center, Boston MA
Gina Vild
Associate Dean for Communications and External Relations
Chief Communications Officer
Harvard Medical School
Karen Weintraub
Freelance Health/Science Journalist
Moderator: Greg Stone
Stone Communications
1:30 – 2:00 pm Video viewing and discussion of both excellent and ineffective speakers
Facilitator: Greg Stone
2:00 – 3:30 pm Videotaped exercises with participant volunteers, with playback and critique:
Facilitator: Greg Stone
3:30 – 3:40 pm Break
3:40 – 4:30 pm An interactive “lecture” on communications techniques, buttressed by a customized, leave-behind manual
Presenter: Greg Stone
Sponsored by
Harvard Catalyst/Program for Faculty Development and Diversity
Harvard Medical School Center of Excellence in Minority Health and Health Disparities
Harvard Medical School Office of Communications and External Relations
The Mongan Commonwealth Fund Fellowship in Minority Health Policy