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Cancer Disparities

Communication and Media Training

 

Career Development Series:

 

“Communication and Media Training”

 

Thursday, March 28, 2013

12:30 - 4:30 pm

Waterhouse Room, Gordon Hall

25 Shattuck Street, Boston MA

 

RSVP online by Monday, March 25, 2013

https://www.surveymonkey.com/s/3TK2RZZ

Questions? Contact Ying Wang: ying_wang@hms.harvard.edu; (617) 432-2313

 

About this training session:

This session aims to prepare health professionals for the inevitable interactions they will have with the media during their careers.   In this action-packed program a media consultant will provide training and practical tips in a way that will boost participants’ confidence and their presentation skills.  The session will include a working lunch with a blue-ribbon panel of active and former medical reporters. This workshop is designed for faculty and trainees.  Dr. Joan Y. Reede, Dean for Diversity and Community Partnership, is the course director.

Upon completion of this workshop, participants will be able to:

· Utilize media training to build one’s confidence in response to a variety of questions from reporters

· Determine how to apply practical tips on "managing a crisis” before it happens

· Effectively use new skills,  such as avoiding stereotypes, framing messages, explaining research to lay audiences, utilizing body language into a “real” world setting

 

The Harvard Medical School is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. 

 

The Harvard Medical School designates this live activity for a maximum of 3.75 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity

 

Communication and Media Training

Program  

12:30  - 1:30 pm         Panel discussion:  with active and former journalists

 

            Panelists:         Mallika Marshall, MD

Instructor in Medicine

Harvard Medical School and Massachusetts General Hospital;

Physician, Chelsea Healthcare Center-Urgent Care;

Medical Director, Everyday Health

 

Myechia Minter-Jordan, MD, MBA

Chief Medical Officer

Dimock Health Center, Boston MA

 

Gina Vild

Associate Dean for Communications and External Relations

Chief Communications Officer

Harvard Medical School

Karen Weintraub

Freelance Health/Science Journalist

           

            Moderator:     Greg Stone

                                    Stone Communications

 

1:30 – 2:00 pm            Video viewing and discussion of both excellent and ineffective speakers

            Facilitator:      Greg Stone

 

2:00 – 3:30 pm            Videotaped exercises with participant volunteers, with playback and critique:

            Facilitator:      Greg Stone

 

3:30 – 3:40 pm            Break

 

3:40 – 4:30 pm            An interactive “lecture” on communications techniques, buttressed by a customized, leave-behind manual

 

            Presenter:        Greg Stone

 

Sponsored by

Harvard Catalyst/Program for Faculty Development and Diversity

Harvard Medical School Center of Excellence in Minority Health and Health Disparities

Harvard Medical School Office of Communications and External Relations

The Mongan Commonwealth Fund Fellowship in Minority Health Policy