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New associate director for administration already fast at work

On November 15, DF/HCC welcomed Beverly Ginsburg, MBA, as the new associate director for administration, a recruitment that Director Edward J. Benz Jr., MD, called “a transforming event” for both DF/HCC and DFCI, where Ginsburg holds the additional position of senior vice president for research.

When first contacted about the positions, Ginsburg recognized a unique opportunity. “I immediately saw the chance to fulfill my dream to help make a difference in the lives of cancer patients by supporting the most significant cancer research environment in the country,” she says. “The added benefit of working closely with Ed Benz and the outstanding faculty and staff at DF/HCC convinced me this was the right choice.”

Because she views cancer center administration as a service organization, Ginsburg is dedicated to building a greater sense of community among DF/HCC faculty members. “We are here to support their interests and needs by providing outstanding shared resources, identifying promising grant opportunities, and facilitating issues-oriented collaborative meetings.” While increasing the value of the consortium to members, she is also committed to positioning DF/HCC as the model among Comprehensive Cancer Centers.

Ginsburg is already fast at work on a host of projects. Topping her agenda is a full review of the clinical trials process. “We should be the ‘go-to’ organization for pharmaceutical companies testing new therapies,” she says. With that goal in mind, she is leading an effort to reduce time to activation and to enhance the infrastructure that is so vital to a world-class clinical trials program. She is also working with shared resource facilities, creating appropriate managerial support and systems, so that DF/HCC continues to provide outstanding services that satisfy researcher needs, while managing resources effectively. Other projects include the development of an administrative database that will contain member information, grants, and publications.

Ginsburg brings to DF/HCC a long track record of success at the University of Pennsylvania, where she served as executive director for one of the largest NCI-funded Comprehensive Cancer Centers in the country, as well as chief operating officer of Cancer Services at the University of Pennsylvania Medical Center. In that capacity, she was responsible for the cancer center’s core grant, strategic planning, shared resource facilities, member services, support and growth of research programs, in addition to interdisciplinary clinical program development, marketing, community outreach, and information services. In 1991, Ginsburg founded the University of Pennsylvania Cancer Network, which now comprises 22 institutions.

Prior to her tenure at Penn, where she earned an MBA from the Wharton School, Ginsburg led a consulting firm that worked exclusively with academic practices and institutions; she also held several positions in health care, rising to chief operating officer of a hospital in a multi-hospital system. Currently, she is president of the forum of administrators from the NCI Comprehensive Cancer Centers, and serves on external advisory boards of three NCI-funded cancer centers.