â€¢ Patient-centered communication and health information seeking behaviors
â€¢ Impact of advertising, media coverage and interpersonal communication on public health
â€¢ Health campaigns formative and summative evaluation methods
â€¢ Digital health communication technologies
â€¢ Cancer prevention and control
Dr. Tanâ€™s research program is aimed at understanding health communication determinants and processes that contribute to reducing the burden of cancer across the cancer control continuum. His research interests lies in understanding the impact of mass-mediated and interpersonal communication on cancer prevention and control outcomes. To date, his research examined patient-provider communication and active information seeking among cancer survivors; direct-to-consumer advertising of cancer treatments; emerging health information technology; and advertising of novel tobacco products. His research has identified associations between these forms of health communication and important population health outcomes including surveillance adherence, preventive behaviors, and patient-reported measures of quality of life. These findings help guide future innovations in health communication interventions for cancer prevention and control. His work has resulted in over a dozen first-authored peer-reviewed papers published in leading oncology, public health and health communication journals, including Cancer, Cancer Epidemiology Biomarkers & Prevention, The Oncologist, AJPM, BMJ Tobacco Control, and Health Communication. In addition to research, Dr. Tan has over 5 years of field experience in designing, implementing and evaluating strategic communications programs in Singapore and the U.S.