Michael O. Rich, MD, MPH
Associate Professor, Department of Pediatrics, Harvard Medical School
Associate Professor, Department of Society, Human Development, and Health, Harvard School Of Public Health
Assistant in Medicine, Adolescent/Young Adult Medicine, Boston Children's Hospital
DF/HCC Program AffiliationCancer Risk and Disparities
Having come to medicine after a twelve-year career as a filmmaker; I am cognizant of the image and of the primacy of mass media as a source of information and influence. My current research brings together my experience in medicine and communications, focusing on media as a force which affects health and health behavior and as a tool for medical research, education, health care policy, and advocacy. I am a member of the American Academy of Pediatrics Committee on Public Education, whose mandate is to study and disseminate information on the effects of and uses for communications media in child health, and I am a member of the Editorial Board of Pediatrics, focusing on issues regarding uses for communications media in child health research. I have done content analyses of music videos for portrayals of health risk behaviors, I have developed interactive media-based health education and interventions, and I have developed a new research methodology, Video Intervention/Prevention Assessment (VIA), which is based on patients creating a video illness narrative of their lives with a medical condition which are then analyzed from medical, psycological, sociological, and anthropological perspectives.
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