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Health Communication Core

The Health Communication Core provides communication support to members in areas such as cancer prevention education and communication, recruitment to clinical research studies, and public outreach. The core also offers a state-of-the-art facility for conducting focus groups, interviews, message testing, and web-usability testing. The core provides a wide range of communication-related consultation and services at any stage of a project, from planning and grant writing, to pilot work, through the successful completion of a funded study. Other services include writing and editing, graphic design, web development, and printing.

One example of the coreís work is their involvement in the Be Fit, Be Well project sponsored by the National Heart, Lung, and Blood Institute. Gary Bennett, PhD (DFCI), Karen Emmons, PhD (DFCI), and Graham Colditz, MD, DrPH are the investigators for the project.

Be Fit, Be Well is a cancer prevention intervention focused on changing health behaviors related to nutrition and physical activity. The program facilitates behavior change through self-monitoring tools and action planning modules, and intervention is delivered by web, print, and automated phone calls.

The core consulted on many aspects of the projectís development, including intervention development; data collection and process tracking systems; development of the brand identity including study name and logo; writing and editing intervention messages; graphic design for print and web components; programming for the interactive web site including dynamic web applications; usability testing of the web site in the ECHO Lab and implementing revisions; and scripting for the automated phone calls.