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Announcing the Enhancing Communications for Health Outcomes (ECHO) Laboratory

The new ECHO Lab

Vish Viswanath and Karen Emmons in the new ECHO Lab (photo Sam Ogden)

The Dana-Farber / Harvard Cancer Centerís  Health Communication Core (HCC) is proud to announce the opening of the Enhancing Communications for Health Outcomes (ECHO) Laboratory, a multimedia communications laboratory ideal for message testing and for formative research.

The ECHO Lab takes the typical process of formative research and the development of intervention materials significantly farther by testing the effectiveness of the materials prior to dissemination and use.  The research conducted in the ECHO Lab can lead to more effective educational outreach, improved recruitment and retention for clinical trials, and more successful cancer prevention interventions.

Equipped with state-of-the-art computer technology, the ECHO Lab allows for testing of responses to a range of communication products, including printed materials, interactive technologies, video messages and materials, and Web sites.

The ECHO Lab can be used for:

  • Interviews
  • Focus groups
  • Message testing
  • Website usability testing

After each session, researchers will take away complete audio and video recordings, as well as a better understanding of their audiences and how to reach them with more appropriate intervention materials and outreach.

Core Director, Dr. K. Viswanath and co-director, Dr. Karen Emmons provide scientific oversight for the ECHO Lab and the HCC.

ECHO Laboratory services are now available.

We invite you to take a tour of this exciting new facility.  To learn more about how the ECHO Lab can help your research, contact:

Brad Kaiser,
Core Manager, HCC
(617) 632-5078